Study Finds Company Websites One of the Best Online Sources for New Leads

Good news for companies paying attention to their website presence. A 2011 Demandbase National Marketing and Sales Study found 23% of marketers cited their websites as their top online source for leads, email (14%), online ads (7%), and social media (3%.) The study was conducted in May 2011 and was an online poll of 100 b-to-b marketing and IT professionals.
www.btobonline.com

Facebook Launches New Metric: "People Talking About"

www.mashable.com
Facebook has introduced a new metric: "People Talking About," in its overhaul of its Pages Insights tool.

That statistic, which users will see on Pages below the total number of “Likes,” will be one of four tracked by Pages Insights. The idea is that users will understand a Page with a high People Talking About rating is one that has compelling content. Likewise, content creators will be motivated to make their Pages more comment-worthy.

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