Going from Flat to Deep Rich Black

Ever wonder how you can make the black in your printed document a deeper rich black instead of a flat or grayish color?  It's all in the percentages used in the CMYK mix.

The following is the perfect percentages to use in your CMYK:

• C 60%
• M 40%
• Y 20%
• K 100%

Ever wonder how to make your design pop? Contact Fitzgerald Esplin Advertising at 215-801-7676. Great work, from pixels to print!

Types of Successful Online Content

A great way to increase your website's traffic is to constantly update your content with important, timely information that is useful to your audience.  If your content is useful to your visitor(s), they will most likely share it with others thereby increasing traffic to your site.

Some examples of successful online content types from the Jordan Kasteler's column: Search & Social include:

1. Manifesto: write an essay or blog on something you are passionate about that your target audience can agree or relate to (ie What are the best ad campaigns of all time? Burger King's Granny Where's the Beef?, Doritos Slingshot Baby)
2. Controversy: write about the opposite to stir up dissent. (example: Stop Coddling the Super-Rich, Warren Buffet’s August 2011 op-ed in the New York Times)
3. Promise: provide visitors with a promise to improve (ie 6 months to a better bottomline)
4. Quiz: add a quiz to your site. It allows visitors to interactive in a fun way. The quiz should be user-focused and be of interest to the user. 
5. Ranked List:  Do a top 10, 100, etc. The list can be your own list or refer to another published list in which you add your own comments to (ie "Top ten oddball news stories" then add a comment about one of the stories)

For more online types and examples, please visit 21-types-of-social-content-to-increase-traffic.

Study Finds Company Websites One of the Best Online Sources for New Leads

Good news for companies paying attention to their website presence. A 2011 Demandbase National Marketing and Sales Study found 23% of marketers cited their websites as their top online source for leads, email (14%), online ads (7%), and social media (3%.) The study was conducted in May 2011 and was an online poll of 100 b-to-b marketing and IT professionals.
www.btobonline.com

Facebook Launches New Metric: "People Talking About"

www.mashable.com
Facebook has introduced a new metric: "People Talking About," in its overhaul of its Pages Insights tool.

That statistic, which users will see on Pages below the total number of “Likes,” will be one of four tracked by Pages Insights. The idea is that users will understand a Page with a high People Talking About rating is one that has compelling content. Likewise, content creators will be motivated to make their Pages more comment-worthy.

Wouldn't it be great to send your potential clients directly to your website while they were reading your ad, billboard, packaging or business card?

Now you can by adding your personalized bar code to your advertising materials. Simply download the new NeoReader application from http://get.neoreader.com to your smart phone.

Try scanning our personalized barcode found on right.

Activate application, a message will come up that states "touch screen to scan." Center screen directly over barcode and position screen so it is far enough away that barcode does not appear too blurry. Touch screen. A second later the barcode's url will appear. Press continue and it should take the visitor directly to the page. If it is not correct, click cancel to rescan.

To obtain your free personalized barcode, go to the www.neoreader.com website and click on the "create your own code" tab.

Let us help you integrate this into all of your advertising materials.

Client Email Blasts

FEA has been working with clients on sending attractive, informative e-mail blasts to clients and prospective clients. Clients find email blasts put their company infront of clients in an attractive manner informing them of upcoming events, recent accomplishments and projects completed.

We recommend sending email blasts on a quarterly basis and to be sure the information you send is of added value to the recipient. FEA designs and writes the email blasts for our clients as well as sends the email to your list of recipients. A report of the number of recipients viewing, forwarding and clicking on links in the blast is also provided to our clients.

Launching new campaign for Presti Industries

FEA recently worked with client, Presti Industries, on creating a new identity campaign, website, ad campaign and tradeshow materials to help them stand out from their competition.

The new materials were well received in the marketplace with Presti receiving emails from prospective clients requesting quotes and additional info. Visit Presti's new site at: www.Presti-Industries.com.